Movie review: Private Tropical 15 "Fashion in Paradise" (2005) (Liz Money, Jennifer Acetone, Barbara Boys)
The film starts with a front shot of a Rodius-style van, approaching to the camera. What will it carry inside? Well, a film crew that has chosen a heavenly Caribbean destination to shoot a spot to promote an energy drink. Marketing works like this, associating sensations and experiences with a specific product, to win over potential buyers and force them to buy when they go to the supermarket.